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Book details

Brainfruit: Turning Creativity into Cash from East to West

Brainfruit: Turning Creativity into Cash from East to West

by Mark Chong   and   Hugh Mason

 eBook, Published by McGraw-Hill Education (Asia)   (14 Nov 2011)

US$25.24

Book description

Now is a time of great opportunity for creative people who have some understanding of business. We are more connected now than ever and the Internet has brought East and West closer. Wherever we are, whatever we do, we are all on the same map. Brainfruit is the essential travel guide for anyone setting out to try and make money from their ideas. Brainfruit is packed with inspiring stories of people who have succeeded in turning creativity into cash. Insight exercises after each part in this book will help you understand yourself and the business potential of your ideas. This book also includes free access to an online community and resources.

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