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Book description

Winning Corporate Reputation Strategies: Lessons from Asia Pacific

As Asian businesses become more financially material to global revenue streams, business leaders in the region are under increasing pressure to deliver reliable, outstanding performance. Failure to successfully navigate the often opaque policy, regulatory, and political complexities of Asian operating environments will run the risk of halting-or even derailing-corporate growth plans. An understanding of the local business environment from this vantage point is hence not only business-critical today, but a competitive advantage. Winning Corporate Reputation Strategies: Lessons from Asia Pacific is the first book to examine and highlight effective corporate public affairs strategies that have played a key role in understanding these environments, as well as managing them to deliver optimal business outcomes in this region. Comprising seven succinct case studies-as well as two essays that shed light on the unique corporate public affairs landscape in the continent's two most important economies, China and India, respectively-this thought-provoking compendium features contributions by senior practitioners and academics living and working in Asia Pacific. Drawing upon their years of expertise and in-depth knowledge and understanding of the region, they offer diverse perspectives and practical insights into the challenges facing global corporations, winning strategies for tackling them, and the role that Corporate Public Affairs teams play in the business of reputation management.